Cadbury Dairy Milk Silk

Kiss me, Close your eyes
Miss me, Close your eyes
Kiss me
I can read your lips,
on your fingertips,
I can feel your smile, 
come on my lips, 
and happiness in your eyes... 

Kiss me, close your eyes

Miss me, Close your eyes

Have you felt silk lately
Rich creamy smooth
Cadbury Dairy Milk Silk

Smoother, Creamier and more curvy for the divine melt-in-mouth experience

On January 27, 2009, Cadbury India Ltd. announced the launch of Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand. Smoother, creamier and chunkier, the new Silk chocolate has been formulated to provide superior 'eat' experience.

Developed especially for the Indian consumer, the new Silk provides the most divine 'Melt in the Mouth' feel. Silk is creamier, smoother and tastier and melts in the mouth easier than ever before. Its bigger, chunkier and curvier cubes pack more taste and pleasure in every bite. Silk is finer than the finest chocolates and comes in a premium, internationally developed packaging. It is available in Milk chocolate, Roast Almond, Fruit & Nut and Orange Peel variants.

The chocolate market in India is estimated at Rs. 2000 crores. Since its launch in 1948, Dairy Milk has been Cadbury's flagship brand in India. Cadbury India is the market leader with over 70% market share in the chocolate segment. Dairy Milk is the gold standard for chocolates and stands for the best tasting chocolate among all consumers. Over the years, Dairy Milk has successfully built a unique relationship with consumers across age groups.