Distribution

Successful value creation needs successful value delivery 

Channel Member functions

• Gather information about potential and current customers, competitors, and other actors and forces in the marketing environment.

- Cadbury keeps a tab of all the foreign chocolate brands which enter the market. It also keeps an eye out for its major competitors Amul and Nestle in the competitor category.

   Silk keeps a watch on the in-house competition which is Dairy Milk.

• Develop and disseminate persuasive communications to stimulate purchasing

- Cadbury Silk has launched successful ad campaigns which helps to stimulate purchase.

They also have an android app called Silk a little which influences post-purchase behavior.

• Provide for successive storage and movement of physical products

- Cadbury provides Chocolate Dispensers for the careful handling of its chocolates. In case of Silk, refrigeration is a must.

Channel Levels

Cadbury follows a 1-level consumer marketing channel.