Because economic conditions change and competitive activity varies, companies must normally reformulate their marketing strategy several times during a products life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The stages are usually introduction, growth, maturity and decline. Most products today are in their maturity stage.
Brand Life Cycle
Cadbury as a brand had saturated the market with its Shubh Arambh ads and Kuch Meetha ho jaye. The consumer was asking for more. In order to bring a variation in the product range and to drive sales, Cadbury decided to launch Silk. As cadbury had not ventured into the premium range and all its products were targeted at the cost-conscious consumer, Silk was the perfect solution.
Product Life Cycle
Cadbury Silk is still in in its growth stage. It was launched in 2010 with just one variant the plain old chocolate flavour. as consumers started accepting the product, they launched a wide array of three variants - roasted almonds, fruit n nut and Orange peel.
Industry Life Cycle
Th chocolate industry has reached its maturity stage. this is the main reason why many foreign brands are being launched in India every month. With a great influx of variety in this segment, the Indian consumer has a huge array of choices.
Brand Life Cycle
Cadbury as a brand had saturated the market with its Shubh Arambh ads and Kuch Meetha ho jaye. The consumer was asking for more. In order to bring a variation in the product range and to drive sales, Cadbury decided to launch Silk. As cadbury had not ventured into the premium range and all its products were targeted at the cost-conscious consumer, Silk was the perfect solution.
Cadbury Silk is still in in its growth stage. It was launched in 2010 with just one variant the plain old chocolate flavour. as consumers started accepting the product, they launched a wide array of three variants - roasted almonds, fruit n nut and Orange peel.
Industry Life Cycle
Th chocolate industry has reached its maturity stage. this is the main reason why many foreign brands are being launched in India every month. With a great influx of variety in this segment, the Indian consumer has a huge array of choices.
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