A product system is a group of diverse but related items that function in a compatible manner.
A product mix also called a product assortment is the set of all products and items a particular seller offers for sale. A product mix consists of various product lines. Here is where the company creates different brands and variants.
A company's product mix has certain width, length, depth and consistency.
Width refers to how many different product lines Cadbury carries : 5
Length refers to total no. of items in the mix : 15
Depth refers to how many variants are offered of each product in the line :
Consistency describes how closely related the various product lines are in end use.
A product mix also called a product assortment is the set of all products and items a particular seller offers for sale. A product mix consists of various product lines. Here is where the company creates different brands and variants.
A company's product mix has certain width, length, depth and consistency.
Width refers to how many different product lines Cadbury carries : 5
Length refers to total no. of items in the mix : 15
Depth refers to how many variants are offered of each product in the line :
Consistency describes how closely related the various product lines are in end use.
No comments:
Post a Comment