A Brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
Brand Equity is the added value endowed on products and services which is reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share and profitability the brand commands.
BRAND DYNAMICS PYRAMID
Brand Equity is the added value endowed on products and services which is reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share and profitability the brand commands.
BRAND DYNAMICS PYRAMID
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